Embrace your brand’s Otherness.

A unique perspective is the thin line between innovation and your competition. Step into that power to become uncopiable.

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The best brands understand that their otherness is their strength.

Otherness is a creative and design studio for visionary leaders who are ready to shape conversations, color outside the lines, and design their future.

We take a deeply thoughtful and strategic approach to your brand, equipping your company with the daily tools, brand insights, and cultural sensibilities to become an icon at the centre of culture.

Working together

Our Services

Strategy
Branding
Art Direction
Packaging
Digital

Strategy

Branding

Art Direction

Packaging

Digital

Aero

Settle in, relax, keep the real hustle hidden.

Medable

Put a little lifestyle back into life sciences.

“The new brand design is really impressive — seeing something that has been missing for a while. There have been some attempts — but none of them really captured Medable right.”

NORA VOLGER,
SVP OF MARKETING, MEDABLE

68%

of our clients were self-identified female, queer or POC founders

Famile Elastique

The strongest ideas are bound with elastic.

Blair — Chahley — Klassen

Acting conservative doesn’t get the big things done.

50%

of our clients & projects were bootstrapped

Confidential

Even a shower cap can have a sense of place and purpose.

Conversations to have

Who / what / when / where / why is Otherness

Instead of trying to flip a nonbinary reality to be 100% one way or 100% the other, as many agencies do, Otherness knits together the edges of contradictions and conflicts, understanding that any treatment otherwise is a whitewashing of the culture and a silencing of an origin story that needs to be heard

Studio Culture

Karina Hof

What do they mean when they tell you, “simplicity”?

Is monolithic simplicity fit for purpose in a modern era? With all our fractured mediums, multiple screens, and liquid timezones? Is it fit for purpose for the new Nikes and Apples of today, operating in their garages, and looking at the horizon?

Thoughts on Strategy

World Brand Society

2024

The Gorgeous Spice Company

World Brand Society

2024