Embrace your brand’s Otherness.
A unique perspective is the thin line between innovation and your competition. Step into that power to become uncopiable.
The best brands understand that their otherness is their strength.
Otherness is a creative and design studio for visionary leaders who are ready to shape conversations, color outside the lines, and design their future.
We take a deeply thoughtful and strategic approach to your brand, equipping your company with the daily tools, brand insights, and cultural sensibilities to become an icon at the centre of culture.
Our Services
- Strategy
- Branding
- Art Direction
- Packaging
- Digital
- Strategy
- Branding
- Art Direction
- Packaging
- Digital
“The new brand design is really impressive — seeing something that has been missing for a while. There have been some attempts — but none of them really captured Medable right.”
NORA VOLGER,
SVP OF MARKETING, MEDABLE
68%
of our clients were self-identified female, queer or POC founders
50%
of our clients & projects were bootstrapped
Conversations to have
Who / what / when / where / why is Otherness
Instead of trying to flip a nonbinary reality to be 100% one way or 100% the other, as many agencies do, Otherness knits together the edges of contradictions and conflicts, understanding that any treatment otherwise is a whitewashing of the culture and a silencing of an origin story that needs to be heard
What do they mean when they tell you, “simplicity”?
Is monolithic simplicity fit for purpose in a modern era? With all our fractured mediums, multiple screens, and liquid timezones? Is it fit for purpose for the new Nikes and Apples of today, operating in their garages, and looking at the horizon?
Featured
What successful creatives wish they'd known
CreativeBoom
2024
What successful creatives wish they'd known
CreativeBoom
2024
Medable
Creativepool
2024
Medable
Creativepool
2024
Suite 437
Pentawards Shortlist
2024
Suite 437
Pentawards Shortlist
2024
Aero
The Brand Identity
2024
Aero
The Brand Identity
2024
Aero
Underconsideration
2024
Aero
Underconsideration
2024
Medable
The Drum Awards
2024
Medable
The Drum Awards
2024
Medable
World Brand Society Awards
2024
Medable
World Brand Society Awards
2024
The Gorgeous Spice Company
World Brand Society
2024
The Gorgeous Spice Company
World Brand Society
2024