Embrace your brand’s Otherness.

A unique perspective is the thin line between innovation and your competition. Step into that power to become uncopiable.

The best brands understand that their otherness is their strength.

Otherness is a creative and design studio for visionary leaders who are ready to shape conversations, color outside the lines, and design their future.
We take a deeply thoughtful and strategic approach to your brand, equipping your company with the daily tools, brand insights, and cultural sensibilities to become an icon at the centre of culture.
Working together

Our Services

  • Strategy
  • Branding
  • Art Direction
  • Packaging
  • Digital
  • Strategy
  • Branding
  • Art Direction
  • Packaging
  • Digital

“The new brand design is really impressive — seeing something that has been missing for a while. There have been some attempts — but none of them really captured Medable right.”

NORA VOLGER,
SVP OF MARKETING, MEDABLE

68%

of our clients were self-identified female, queer or POC founders

50%

of our clients & projects were bootstrapped

Conversations to have

Featured

What successful creatives wish they'd known

CreativeBoom

2024

What successful creatives wish they'd known

CreativeBoom

2024

Medable

Creativepool

2024

Medable

Creativepool

2024

Suite 437

Pentawards Shortlist

2024

Suite 437

Pentawards Shortlist

2024

Aero

The Brand Identity

2024

Aero

The Brand Identity

2024

Aero

Underconsideration

2024

Aero

Underconsideration

2024

Medable

The Drum Awards

2024

Medable

The Drum Awards

2024

Medable

World Brand Society Awards

2024

Medable

World Brand Society Awards

2024

The Gorgeous Spice Company

World Brand Society

2024

The Gorgeous Spice Company

World Brand Society

2024