Is there anything lovelier than a beautiful box? (No, there is not.)
A refined and technical brand identity, and seriously luxurious packaging, for a performance-driven watch strap startup.
Project Services
- Strategy
- Branding
- Packaging
- Art Direction
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Artem Watch Straps
- Ingmar Swalue
Artem Straps is a D2C-focused watch strap manufacturer with a signature sailcloth-based product that had gained notice from the likes of Refinery29 and Vogue.
To meet their ambition to become the “Aston Martin of watch straps,” we crafted a brand identity inspired by sports cars and high end engineering, with a signature diamond logo that needed to manifest on a tiny buckle to meet the requirements of demanding craftspeople, and writ large across digital platforms. It’s a refined and technical brand, presented in royal blue and soft greys. The highly engineered package that the strap arrives in is a sculpture in itself, with crisp edges and shadow play, with the product itself masked and misted until the final moment.
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Unboxing should be theater.
The box the strap was packaged in is a showstopper. It’s Otherness turned up to 11. In an industry where influencers rule, this was a meticulous unboxing experience that would stand out across YouTube and Instagram, garnering raves and a parade of wow moments as influencers got their hands on it. If you can get them to say “I’ve never seen a box like this in my life,” you’re winning every argument you need to make about material innovation.
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